When Real Life Youth became NxtGen Youth, they needed an updated brand that students would be proud to own and engage with. The new brand was officially launched on a “Rally Night” - an evening where students were encouraged to invite their friends for a special service made even more exciting with an exclusive merch drop. I enjoyed designing something youthful with bold fonts and colorful gradients combined with vintage text elements, grain, wear, and texture and a limited color palette to give the brand a bit of grit and nostalgia. The students absolutely loved the merch, and I love seeing them still wear their NxtGen shirts today, nearly two years since the brand launched.